PintHouse Pizza Media Plan

In the fall of 2021, I was in a class called Advertising Media Foundations. I was in a group of 4 to work with the client (Fake) PintHouse Pizza. We were tasked with coming up with a strategy for a new store they were opening.

My contribution to this project was researching for strategy development. It was my first time working on a media deck, but it’s what made me apply to UT’s Texas Media & Analytics program. I had so much fun with research and strategic planning; it was a whole new way to get creative!

What I learned from this project was how creative advertising is outside of art directing.