Amazon Advertising X LEGO

In the Fall of 2022, Texas Media & Analytics invited Amazon to the Media Investments class to create recommendations for a brand sold off from Amazon. We were told to assume the brand is aiming for 25% y/y growth on Amazon and has sponsored Ads at $5k/month. From there, we were challenged with showing areas for building brand awareness and purchase intent.

I choose the brand LEGO’s because I’ve been a loyal consumer and was recently tempted by TikTok to buy LEGO’s to make a coffee table. This deck was made after I got my Amazon certifications.