Austin Pets Alive Thrift - Social Media
Oh Austin Pets Alive, the amazing organization that rescued a little tortoiseshell cat who became mine in October 2020. It’s silly I didn’t learn about their thrift stores until a few years later. How I stumbled upon this internship was by chance. I applied to work at the thrift store in the summer of 2022, and my boss was excited to see I was an advertising major. After a few months, and some meetings I was offered a social media internship for the thrift stores!
In those meetings, I conducted a brand audit for them showing APA thrifts strengths, weaknesses, and competition within the Austin areas. I then offered them a few solutions one being to revamp their presence on TikTok. I helped create content and manage their TikTok and Instagram accounts. For TikTok, l launched a new account and grew a small following with a max of 800+ views on a video. While on Instagram I was able to mass growth of 300+ followers over the course of 5 months.
I did all this while also working the normal job, so it was a good feeling when a customer comes in because of a post I made :)
Save the Earth, Save the pets!
Fun interactive polls to show customers items we have in the store
Showing off our Vday selection! I came up with a fun date idea that encourages customers to come into the store
Encouraging people to take advantage of a sale with one stores dog manager!
An example of interactive games I play with followers!
Game example questions
A different location to show off a 50% off sale, with cute puppy shoppers!
Encouraging people to bring in cats!!
