Texas Rising - Content Creation

I currently work at Texas Rising as a Part-time content creator. Texas Rising is a non-profit through Texas Freedom Network, aimed at targeting young diverse Texans to become more politically involved.

When I first started, based on my background, I was asked to conduct a social media audit through Buffer. From there I learned what content Texas Rising’s audience engaged with the most. This audit, and my past experience working with a Texas representative, acted as some insight into how to capture Gen Z’s attention when it comes to politics and social issues.

As a content creator, I make different informative videos about Texas politics, issues, and ways to get involved. My main focus so far has been making videos about the 88th Legislative session in Texas, such as videos about certain bills, or how-to’s like testifying at the Capitol. I help manage the IG by keeping the stories up-to-date, and interactive. I attend weekly meetings, where I consult upcoming projects, and help with creative aspects of all content.

Summer 2023 I focused on producing Slaying Gender, a series to bring awareness to the anti-LGBTQ+ bills that got passed this legislative session. I conducted outreach to local Austin drag performers, interviewed them, and edited every video using Premiere Pro. Each video was uploaded to YouTube, with a small teaser on Instagram with Texas Freedom Network, and the Performers IG as collaborators. This expanded the reach and engagement of the videos.